they were using the wrong stats to value the players. and what happened in oakland was that because they were poor and they needed to find a better way to do what they were doing, they found better -- better data to analyze the baseball players. and it does, to me what was so something about the story -- it actually wasn't a baseball story in my mind. this was really a story about the way markets generally misvalue human beings. >> do you think there's a corollary in business? i mean, you know the world of -- particularly finance very well. there's so much of what you can do to manipulate company data and make something look sexy, make earning pop for a particular quarter. do you think that there are, you know, there are sort of strong, silent types in the world of business that get overlooked in the same way? >> so when i went into the oakland as' fronts office, they had become so enured to the idea that markets screwed up, they assumed markets screwed up because they were in the middle of this market that screwed up. they weren't rich